I'm sitting here contemplating about whether or not to hold a meet the author type event at a local library that is the size of a construction site trailer. It's a good first run where the embarrassment can be kept to a minimum. That way I'll know what to do and not to do as the events grow larger.
There is a local 50+ community center that is very active. They have concerts and writing classes and everything in between. I went there when a team of paralegals came through to help people write their wills. That's a lot of people from a large variety of walks of life coming through that building. So I'm thinking of doing a book signing there. Even if they don't come see me they will know I'm a local and people love to support locals! They may very well just buy the book but they wouldn't know I was in it if there isn't a big poster of me in the lobby announcing the signing.
Going forward with my own personal books I'm publishing exclusively with a particular publisher (to be announced later) where I can do much bigger book signings. All of these small events are in preparation for that one crowning glory.
I'm working right now on building up my social media presence. I have FG & IG but there are bare walls. I'm going to post my better work from here to the both of them with links back to the full stories here. That will get traffic moving in at least 3 directions by posting something that's already done!
It all comes down to how much time and effort you want to put into it. I had to medically retire at 55 so at 59, I've got nothing but time on my hands. Even if I'm having a bad (medical) day everything I do is online and I can do from bed!