Many but not all Medium content creators also already have YT channels and post their videos from there to here. I think they're reinventing the wheel if that's the case.

There are a lot of options on here that CCs just aren't using. Formatting headlines and subtitles plus citing images naming three. And those are the basics. I'm seeing more and more image citations inline with the text instead of directly under the image where it's supposed to be. If they can't get that much right...?