Medium’s Sweet Spot May Be 5–7 Minutes

Mine is more like 4 and under

Image by ElisaRiva from Pixabay

If you’ve been a writer for more than a minute on Medium, you know that the old ‘five to seven minute’ read time rule exists. Less than five minutes and readers may skim or click away. Longer than seven minutes, ditto.

I’ve got news for the “experts”.