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Kickers on Medium
To Kick Or Not To Kick
That is the question
What is a Kicker?
Should you use a Kicker?
How do you create a Kicker?
What a Kicker isn’t!
What is a Kicker?
As gravity well (Rob Tomlin) said over on Feedium recently,
I use it to classify the types of stories I write. For example: “Getting Started”, “Freelancing Tips”, “Financial Advice”, etc.
In other words, almost like the tags, you use before submitting a story. Then there’s Casey Botticello take on Kickers.
A kicker is a short phrase that precedes the title of the article. Kickers can be used as hooks or to further explain titles and they can be used to present a section or classification of content.
Another way to think of it is it’s like a filing system. You have files at home: mortgage, car payments, insurance, taxes, etc. Those would be Kickers.
Should you use a Kicker?
It’s completely optional. No publication that I’m aware of requires it. They’re easy to create if run across one. I posed the question to Medium’s own Casey Botticello. Either my question got lost in his notifications or his response…
